Who’d win in a fight between Superman and Spawn? How the f*ck old is Cable? And what in the holy hell is a Megatron? When the tough questions arise, Panels on Pages will gather the facts, but it’s up to the PoP!ulation to draw its own conclusions. So come on… Riddle Me This.
Will DC Comics be the #1 Publisher next year?
Marvel Comics has had a stranglehold on the number one spot in comics as long as I’ve been collecting. They have been #1 in sales and market share since what seems like forever. Marvel has been the New York Yankess of comics, can DC be the Boston Red Sox? Or maybe even a one year anomaly like the Tampa Bay Rays?
Marvel seems to be running on all cylinders right now. Their main titles and events are selling. Surprise books like Future Foundation are topping the sales charts. Marvel has a new status quo coming for the X-Men that may ignite more interest in that family of titles, while the past few years has been focused on the Avengers juggernaut. No matter what problems you or anybody else have with Marvel they sell, sell, sell.
Marvel has been seeing some of their market share chipped away at, and not just by DC. Other publisher’s have been grabbing pieces of the market, and holding onto them aggressively. IDW a relative newcomer to the comics game has seen some growth since their inception. Dark Horse has always been seen as the number three publisher, and they are being aggressive with adding new and varied titles to their publishing portfolio.
Then we have DC. Consistently the underdog in sales to Marvel, DC has the punchers chance. Launching 52 new #1 issues, with more to follow, DC has been saying a lot of the right things. They have been talking about a national advertisement initiative, including television ads. Lower selling books supposedly will not be suffered lightly, and are said to be on a shorter leash than in the past. If a creator can’t make deadlines, DC says they will be off the book. At the same time they have upset longtime readers. With the launch of an entire line, DC has the potential to draw in many new or lapsed readers. The question is, have they alienated enough longtime readers to have their plans just crumble around them?
I personally think that September is a forgone conclusion. DC has said their goal is to be the number one publisher, and they mean beyond September. The dirty little secret is that September isn’t in the bag just yet. If DC can’t capture a majority sales lead in September it really damages their chances of achieving their goals going forward.
The question is, what do the fans think? Using the information available, is DC poised for a new run at the top spot? Putting aside however you may feel about the relaunch itself, do you think that DC is going to reach their goal? Is this all a horrible mistake?